Why Local SEO is Important for Law Firms

Why Local SEO is Important for Law Firms

In the digital world of today, so many people are now going online to find information and compare their options. Looking to get your law firm noticed can have its challenges and take a little work. Being recognized in your local community is important and will help you stand out above all the rest. Local SEO will give your firm the forward momentum to propel your business and thrive.

What is local SEO?

Local SEO is a marketing strategy that helps businesses increase visibility in local search engine results pages. This can be done through optimizing websites, improving content, and building links to appear higher in searches for relevant keywords. By focusing on local SEO, law firms can ensure they are visible to potential new clients looking for their specialties in their area.

According to Google, 76% of people who search for a business on their smartphones visit or contact a business within 24 hours. 61% of consumers say that they search locally every day while 82% of consumers read online reviews before deciding whether or not to visit or call a business. Getting your business noticed helps increase your client count and the success you are looking for.

Getting noticed above other law firms in your area helps to drive profits and build your reputation in the legal community. Note sure what content works best for Local SEO? The SEO experts at ProSites Legal can take all the guesswork out and do all the hard work for you!

The Current SEO Ecosystem

While the world of SEO is evolving one thing remains the same. Creating quality content gives you the credibility needed to attract potential clients. While the focus on quality stays the same, how the content is created and what is considered quality has been a hot topic of discussion in recent years.

Artificial Intelligence (AI) is revolutionizing the way businesses are approaching their digital marketing strategies, including SEO. AI-driven content can be used to quickly generate optimized content that is tailored to the needs of your target audience and the current trends in search engine algorithm update. It can also help you identify relevant keywords and phrases to improve visibility in search engine results pages. By leveraging AI content, businesses can create high quality, personalized content faster than ever before, resulting in improved organic rankings and increased traffic from organic search.

While AI has sped up the content creation process for some, Google is making updates to ensure the content being shown to searches is helpful to them. They recently introduced a new core update to the search algorithm, known as "EEAT" (Evaluating Expertise, Authority and Trustworthiness). This update is designed to prioritize high-quality content that has been created by experts in the field. By ensuring expert sources are cited correctly and linked correctly to relevant websites, businesses can ensure they are providing the most authoritative and trustworthy information available on the web. EEAT not only has implications for SEO strategies, but it also encourages businesses to create honest, authentic content that benefits their readers as opposed to trying to game algorithms with keyword stuffing or low-quality backlinks.

So how can you make sure your firm is seen as an expert? Ensuring your business information is updated regularly, adding your services, and using keywords or phrases, gives consumers (and search algorithms) the information they are looking for and will help you stand out.

Why does your law firm need Local SEO?

Local SEO is one of the most effective tools for law firms to reach potential clients in their immediate area. By optimizing their website for local keywords and phrases, law firms can ensure they are visible when potential clients search for legal services within their geographical area.

Additionally, local SEO helps law firms boost their visibility in local directories and other reputable websites, as well as on social media. Link building between a law firm's website and local directories and other sources helps increase trustworthiness among potential clients and also strengthens domain authority, increasing the chances of appearing at the top of search results.

The benefits of law firm SEO go far beyond traffic and lead generation; law firms can solidify themselves as absolute powerhouses in their specialties. If your firm hasn’t invested in local SEO, now is the time to start. You could be missing out by not optimizing your website and dominating local searches.

Not sure where to start? ProSites Legal is a Premium Google Partner and with 20+ years of experience, we know what it takes to get your law firm at the top of the search results! Schedule a call with a trusted advisor today to get started!

To learn more about how we can help you manage the Vicinity Update, reach out to ProSites Legal Today!