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You Have Your Law Firm Website... Now What?

Setting up your law firm’s website is a necessity in the modern world. It allows you to keep up and compete with your competition.

Make no mistake: your website should be attracting new client appointments and maximizing your revenue. Here are the next steps you should take after your website is up and running.

1.

Include Your URL on Your Marketing Materials

Once you’ve launched your website, your first step should be to spread the word so new and existing clients know where to find you. Add your website URL to your existing marketing materials, including fliers, business cards, magnets, and promotional items. This drives visits to your website early after launch, allowing you to get a jumpstart on your Search Engine Optimization.

2.

Link to Your Website on Social and Email Footers

Driving traffic to your website is essential for ranking on Google, and it has the potential to bring in new leads as well. Add your new website URL to your email footer alongside your name and contact info. Encourage all of your staff members to do the same. You should also add your new URL to Yelp, Google My Business, and your firm’s Facebook page to drive traffic from these external sources.

3.

Utilize Online Forms

The main driver of any legal website is to bring in new leads, so make it extremely easy for your clients to contact you with their needs. ProSites Legal places lead forms in central places on your website, so clients can submit their contact information and details on what type of consultation they need. This helps you to generate leads 24 hours a day, and makes it easy for nervous clients to take the first step in contacting your firm.

4.

Set Up Firm Emails Under Your Domain

To help create a professional image, ensure that each member of your firm has an email tied to your domain. For example, johnsmith@gmail.com is a lot less impactful than johnsmith@johnsmithlegal.com.

For consistency, ensure that every member of your team follows the same naming convention. Firstname.Lastname is the industry standard, but you can take any approach that speaks to you. Taking this extra step helps establish a seamless experience from start to finish.

5.

Create New Content Regularly

When Google is trying to decide what websites to rank, it prioritizes websites that are adding new and exciting content. Create pages for each specific service you offer and ensure that each page has more than 500 words for maximum impact. Blogs are also an excellent way to add new content to your website, and you can write up answers to common legal questions for an easy series of posts.

6.

Reduce No-Shows with Automated Appointment Reminders

No-shows create stress, reduce billable hours, and compact your scheduling for the rest of the week. Ensure your clients show up on-time with automated appointment reminders.

Our system allows clients to choose their preferred form of communication so they can receive texts, emails, phone calls, or even postcards with their upcoming appointment information. This system is completely customizable so you can tailor it to suit your firm’s unique needs.

Once your website is up and running, you have the perfect opportunity to maximize your firm’s revenue. By working to improve communication and easily schedule new appointments, you’re setting your law firm up for ongoing success.