Beyond providing 24/7 access to essential information (e.g. office hours, location, etc.), your website sets client expectations. Think about it this way, if you received an evite to a backyard gathering, you would likely assume that the event was casual. However, if you received a formal, printed invitation to the same event, you would (hopefully) skip the cut-off shorts. The same is true of your website. If a prospective client visits a modern, mobile-friendly (FYI – 80% of Internet searches are done on a smartphone) professional website, they assume that persona will carry over to both the physical firm and the care they receive. What if they don’t have a good website experience? Chances are you’ll never know, because many prospective clients will simply move on to another firm’s site. In fact, according to a Stanford usability study, 75% of users admit to making judgments about a company’s credibility based on their website’s design. .